In today’s world, most of us are primarily consumers of products and services. While consumption plays a central role in our economy, unchecked growth cannot continue indefinitely on a planet with finite resources.

Amidst the climate crisis, social division, and environmental anxiety, it’s understandable to feel overwhelmed and disempowered. However, being an informed and conscious consumer is an important starting point for change and can have a real positive impact.

This database explores consumer topics through guided inquiry rather than prescriptive answers. We help readers develop critical thinking skills to evaluate product claims, understand market dynamics, and make informed decisions. Our approach emphasizes recognizing reliable information sources, understanding common cognitive biases in consumer behavior, and developing effective ways to discuss consumer choices within communities. Each topic highlights key questions to consider, common misconceptions to avoid, and practical frameworks for decision-making.

Whether you like to read long format or you’re only here for the bullet points, we have you covered.
Each article will respect a predetermined structure to make navigation easy, a TL;DR (too long; didn’t read) section with the main ideas and a links section that references articles, videos, documentaries and books on the topic at hand. 
To make skimming the articles easy, a highlighting technique is also used throughout the articles (look for the bolded words/paragraphs).

Join in as we explore two main questions:

1. What events and decisions brought us to where we are today?
2. How can we do better by using what we already know and combining it with modern technology?